Department for Work and Pensions: Communication
The question
To ask the Secretary of State for Work and Pensions, how much her Department spent on communications in the last year for which data is available.
Answered by Andrew Western
The Department for Work and Pensions delivers a range of campaigns which are essential in ensuring that vulnerable people and pensioners are aware of the financial support that they are eligible for.
Appropriate advertising is a key government approach to ensure that target audiences receive the correct information and the media channels used are selected based upon their potential impact and cost, ensuring value for money for the taxpayer.
During 2023/24 DWP spent approximately £10m across various media channels for the communications campaigns required.
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