Childcare: Advertising
The question
To ask the Secretary of State for Education, what the (a) allocated budget and (b) amount spent was for advertising the expanded childcare offer for children aged two before April 2024.
Answered by Stephen Morgan
For the 2024/25 financial year, the department has an allocated budget of £2.4 million for the Childcare Choices campaign. This includes promotion of the expanded childcare working entitlements for nine month olds, as well as the existing offers for two, three and four year olds. Final spending will be confirmed.
For the 2023/24 financial year, the department had an allocated budget of £1.4 million for the Childcare Choices campaign. This included promotion of the expanded childcare working entitlements for two year olds as well as the existing offers for three and four year olds.
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