Pension Credit
The question
To ask the Secretary of State for Work and Pensions, what plans her Department has to raise awareness of the availability of Pension Credit among people who may be eligible but are not in receipt of Pension Credit.
Answered by Emma Reynolds
The Government is determined to ensure that the poorest pensioners get the support they need.
As part of the current Pension Credit Week of Action, we have joined forces with national charities, broadcasters and local authorities to encourage pensioners to check their eligibility and make a claim.
From 16 September, we will be running a national marketing campaign on a range of channels. The campaign will target potential pension-age customers, as well as friends and family who can encourage and support them to apply.
Our future campaign messaging will also focus on encouraging pensioners to apply for Pension Credit before the 21 December 2024, which is the last date for making a successful backdated claim for Pension Credit in order to receive a Winter Fuel Payment.
We will work with external partners, local authorities and the Devolved Governments to boost the take-up of Pension Credit.
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