Pension Credit
The question
To ask the Chancellor of the Exchequer, how much funding her Department has allocated to the Pension Credit Week of Action campaign, launched on 2 September 2024.
Answered by Darren Jones
The Government wants those eligible for Pension Credit but not currently claiming it to receive the benefits they are entitled to, including their Winter Fuel Payment. We will continue to maximise opportunities to promote Pension Credit – such as the recent Week of Action - and to raise awareness of its wider benefits and to encourage pensioners to apply.
In the five weeks following the Chancellor’s statement on 29 July we have seen a 115% increase in claims for Pension Credit, compared to the five weeks before. This is a welcome increase, but we must continue to raise awareness. We are now focusing on a paid media partnership and a national Pension Credit marketing campaign through to 21 December to maximise take-up.
Campaign activity is funded from DWP's budget. We will confirm department's control totals for 2024-25, and expenditure limits for 2025-26 alongside the Budget on 30 October.
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