Pension Credit: Take-up

Building on last year’s ‘Invitation to Claim’ trial, the Department will be directly contacting approximately 120,000 pensioner households who are in receipt of Housing Benefit and who may also be eligible for, but not currently claiming, Pension Credit. We can identify and target these households using DWP’s Housing Benefit data.

In order to maximise the take-up of Pension Credit, we have been running an extensive national campaign since September on a range of channels, including print and broadcast media to encourage pensioners to check their eligibility and make a claim. The campaign targets potential pension-age customers, as well as friends and family who can encourage and support them to apply.

We continue to engage with a range of external partners who can help promote Pension Credit through their own channels and networks.

We are also asking local authorities to support our Pension Credit campaign - the Secretary of State and the Deputy Prime Minister wrote to all local authorities in August. Many already undertake their own initiatives to identify eligible households and promote take-up; and over 160 local authorities have responded positively to our ‘call for action’

Like all means-tested benefits, a person’s eligibility for Pension Credit and the amount they may get depends on their specific financial and personal household circumstances, information which DWP does not have. That’s why it is not currently possible to accurately identify people who may be entitled to Pension Credit just from DWP data.