Pension Credit: Take-up
The question
To ask the Secretary of State for Work and Pensions, what estimate she has made of the cost of her Department's campaign to encourage people to apply for Pension Credit.
Answered by Emma Reynolds
The Department’s paid marketing activity to promote Pension Credit, which includes radio, national and regional press, paid social media and GP and Post Office screens has been live since 16 September and is ongoing.
It is not possible to provide an accurate assessment of the cost of this paid activity until it is concluded.
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