Gambling: Advertising
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of gambling companies advertising through sports clubs on problem gambling.
Answered by Stephanie Peacock
All major sports have published their gambling sponsorship Codes of Conduct, setting minimum standards for gambling sponsorships, and the Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will commence by the end of the 2025/26 season.
Regarding television advertising, the Advertising Standards Authority (ASA) is the independent body responsible for regulating advertising in the UK and co-regulates broadcast advertising under contract with Ofcom. The Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP), sister organisations of the ASA, are responsible for codifying the standards for advertising to the marketing industry as part of their CAP and BCAP Codes. A wide range of provisions in the codes are designed to protect vulnerable adults from harm, including those prohibiting imagery or claims that might encourage problematic gambling behaviour.
We are considering the best available evidence from a wide range of sources to inform decisions on how best to fulfil our manifesto commitment to reducing gambling-related harm. We will provide further updates to the House soon.
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