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Pension Credit: Publicity

Asked by Richard BurgonLabourDepartment for Work and PensionsTabled Answered 21 October 2024UIN 8655

The question

To ask the Secretary of State for Work and Pensions, how much her Department spends on publicity to increase the number of people registered for Pension Credit.

Answered by Emma Reynolds

The Department’s current paid marketing activity to promote Pension Credit which includes radio, national and regional press, paid social media and GP and Post Office screens, has been live since 16th September and is ongoing. It is not possible to provide an accurate cost for this paid activity until it is concluded.

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