Healthy Start Scheme

The Healthy Start scheme is kept under review. There have been no discussions with my Rt Hon. Friend, Secretary of State for Work and Pensions on introducing auto-enrolment for Healthy Start.

The Healthy Start scheme was introduced in 2006 to encourage a healthy diet for pregnant women, babies, and young children under four years old, from very low-income households. It can be used to buy, or put towards the cost of, fruit, vegetables, pulses, milk, and infant formula. Healthy Start beneficiaries have access to free Healthy Start Vitamins for pregnant women and children aged under four years old. Healthy Start now supports over 355,000 beneficiaries. This figure is higher than the previous paper voucher scheme.

The NHS Business Services Authority operates the Healthy Start scheme on behalf of the Department. All applicants to the Healthy Start scheme, where they meet the eligibility criteria, must accept the terms and conditions of the prepaid card at the point of application. As the prepaid card is a financial product and cannot be issued without the applicant accepting these terms, the NHS Business Services Authority is not able to automatically provide eligible families with a prepaid card. However, we remain open to all viable routes to improve uptake.