Food: Exports
The question
To ask the Secretary of State for Environment, Food and Rural Affairs, if he will take steps to widen the scope for exporters to (a) licence and (b) use Government-generated brand identities for food and drink products.
Answered by Daniel Zeichner
The Government is proud of the high-quality British food and drink exports from all regions of the UK which were valued at nearly £25 billion last year. There are currently no plans to licence government-generated brand identities. The GREAT food and drink campaign, led by Defra, has been successfully promoting UK food and drink exports products using the government generated GREAT Campaign brand since 2017. In the last fiscal year (23/24) the GREAT food and drink campaign promoted over 600 UK food and drink brands in international markets under the GREAT campaign branding.
Defra will continue to champion British food and drink exports under the GREAT brand so that these products can benefit from the recognition and familiarity that this impactful nation branding brings.
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