Gambling: Video Games
The question
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help ensure that the Advertising Standards Authority upholds standards in relation to pre-watershed online gambling adverts in mobile gaming apps that may be used by children.
Answered by Stephanie Peacock
As part of the UK Advertising Codes, issued by the Committees for Advertising Practice (CAP) and Broadcast Committees of Advertising Practice (BCAP), sister organisations of the Advertising Standards Authority, adverts must not be placed in children’s media, for instance a game mainly intended for children, and advertisers must take all reasonable steps to ensure that under-18s are excluded from their targeted marketing. There are also a range of robust rules and restrictions which apply to gambling adverts, wherever they appear, including online. As the statutory regulator for gambling in Great Britain, the Gambling Commission requires all licensed operators to abide by the Advertising Codes.
We are considering the best available evidence, including on advertising, from a wide range of sources to inform decisions on how best to fulfil the manifesto commitment to reducing gambling-related harm. We will provide further updates to the House soon.
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