Railways: Franchises
The question
To ask the Secretary of State for Transport, what assessment the Department has made of the level of passenger brand awareness of franchised rail operators.
Answered by Simon Lightwood
The Department has not assessed the level of passenger brand awareness of franchised rail operators. The operating companies periodically test their own brand awareness as part of their own market research, but this information is not shared with the Department, nor is this research routinely conducted on a frequent basis.
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