Coronavirus and Influenza: Vaccination
The question
To ask the Secretary of State for Health and Social Care, what steps his Department is taking to promote the uptake of (a) Covid-19 and (b) flu vaccinations in the Bedfordshire, Luton and Milton Keynes ICB area.
Answered by Andrew Gwynne
The 2024 Get Winter Strong campaign supports the uptake of winter vaccinations for influenza and COVID-19. Launched on 23 September, it focuses on eligible cohorts with low uptake, including pregnant women, parents of two to three-year-olds, for the flu only, and people with long-term health conditions.
Activity includes paid-for marketing and partnerships, no-cost national media, and social and stakeholder engagement. Advertising is delivered across public spaces, video on demand, and live television. Partnerships with YouTube creators and the online network for parents Netmums target specific, eligible audiences. Media and other no-cost activities will continue into 2025, using virus surveillance and vaccine uptake data from the UK Health Security Agency and the National Health Service.
Specific actions by the Bedfordshire, Luton and Milton Keynes Integrated Care Board include a well-publicised winter plan, promoting vaccine uptake via a variety of mediums, and outreach campaigns targeted to low uptake groups, schools, and health settings.
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