Pension Credit: Publicity
The question
To ask the Secretary of State for Work and Pensions, whether she plans further publicity to inform pensioners of the closing date for applications for Pension Credit.
Answered by Emma Reynolds
The Department’s campaign to promote Pension Credit has been running across Great Britain since September. The latest phase of the campaign, which launched on 8 November, is aimed at friends and family - especially adult children of eligible pensioners - asking them to tell people they know about Pension Credit, encourage them to check their eligibility, as well as help them make a claim. It is running on TV, radio, social media such as Facebook and Instagram, on YouTube and on advertising screens, including on GP and Post Office screens.
We are urging pensioners to apply for Pension Credit by 21 December 2024, which is the latest date for making a successful backdated claim for Pension Credit in order to receive a Winter Fuel Payment (or the Pension Age Winter Heating Payment in Scotland).
Pension Credit in Northern Ireland is the responsibility of the Department for Communities who are undertaking their own take-up activities targeting pensioners.
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