Pension Credit
The question
To ask the Secretary of State for Work and Pensions, what steps her Department is taking to increase uptake of Pension Credit in winter 2024-25.
Answered by Emma Reynolds
The Department’s campaign to promote Pension Credit has been running across Great Britain since September. The latest phase of the campaign, which launched on 8 November, is aimed at friends and family - especially adult children of eligible pensioners - asking them to tell people they know about Pension Credit, encourage them to check their eligibility, as well as help them make a claim. It is running on TV, radio, social media such as Facebook and Instagram, on YouTube and on advertising screens, including on GP and Post Office screens.
The Department’s ‘Invitation to Claim’ initiative was launched on 30 October. Since then, we have written to around 120,000 pensioner households across Great Britain who are in receipt of Housing Benefit but not Pension Credit. The letter and accompanying leaflet urge these households to claim Pension Credit by the 21 December, which is the latest date for making a successful backdated Pension Credit claim and qualify for a Winter Fuel Payment in winter 2024/25.
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