Government Departments: X Corp
The question
To ask the Minister for the Cabinet Office, pursuant to the Answer of 14 November 2024 to Question 14352 on Government Departments: X Corp and with reference to the SAFE Framework for HMG Brand Safety, how many instances have been recorded where HM Government advertising appeared alongside content later deemed unsuitable since 5 July 2024; and what corrective actions were taken in each case.
Answered by Georgia Gould
Our third party supplier uses verification technology to check that advertising only appears next to appropriate content online. This happens automatically on all our campaigns.
They also continue to monitor after delivery. If they find an issue, we immediately pause the advertising campaign until the issue is addressed, and we can be sure it is safe.
We have not had any reported issues between 5 July 2024 and present.
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