Pension Credit

No targets for new awards or applications have been set, but the Government wants everyone eligible for Pension Credit but not currently claiming it to receive the benefits they are entitled to. That’s why we have been taking significant steps to maximise the take-up of Pension Credit. The Department’s campaign to promote Pension Credit has been running since September on TV, radio, social media such as Facebook and Instagram, on YouTube, on advertising screens, including on GP and Post Office screens as well as in the press. The latest phase of the campaign was aimed at friends and family - especially adult children of eligible pensioners - asking them to tell people they know about Pension Credit, encourage them to check their eligibility, as well as help them make a claim. In order to promote Pension Credit through as many channels as possible, we have also engaged with key stakeholders and partners, including other government departments, local councils, housing associations, community groups, local libraries and service providers as well as charities and third sector organisations.