Driving under Influence: Rural Areas
The question
To ask the Secretary of State for Transport, what steps she is taking to help tackle drink driving in rural areas.
Answered by Lilian Greenwood
The Government takes road safety seriously, and we are committed to reducing the numbers of those killed and injured on our roads. Since the general election, the Department has begun work on a new Road Safety Strategy, the first in over a decade. The Department will share more details in due course.
The Government’s THINK! road safety campaign, aims to reduce deaths and serious injuries on our roads. THINK! launched a major new drink driving campaign in November, highlighting the risks of drinking even a little before driving. The campaign targeted men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over, and who are over-represented in drink drive casualties. Paid advertising ran across social media, online video and gaming sites, radio and podcasts. The campaign also featured roadside advertising near to pubs and bars and posters and beermats in venues across England and Wales.
THINK! also joined forces with industry to launch THINK! 0%, encouraging drivers to always opt for alcohol-free options when getting behind the wheel via timely reminders at the point of purchase, and worked with police forces to support national drink and drug driving enforcement activity in the lead up to Christmas.
The enforcement of road traffic law and how available resources are deployed in South Holland and The Deepings constituency, and other rural areas, is the responsibility of individual Chief Officers and Police and Crime Commissioners, taking into account the specific local problems and demands with which they are faced.
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