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Gambling: Advertising

Asked by James MacClearyLiberal DemocratDepartment for Culture, Media and SportTabled Answered 31 January 2025UIN 26249

The question

To ask the Secretary of State for Culture, Media and Sport, what recent assessment her Department has made of the potential impact of gambling advertising on (a) mental health, (b) wider public health, (c) family relationships and (d) financial wellbeing; and whether she plans to introduce restrictions on gambling advertising.

Answered by Stephanie Peacock

There are a range of robust rules in place to ensure that gambling adverts, wherever they appear, are socially responsible and do not exacerbate harm.

The Gambling Commission is further strengthening protections on marketing to improve customer control over the marketing they receive and the tightening rules on the design of incentives such as free bets.

However, as the Gambling Minister set out in her speech at the GambleAware conference on 4 December, the government recognises that more needs to be done to improve protections. The industry now has a clear task to further raise standards to ensure that levels of gambling advertising does not exacerbate harm, and this work will be monitored closely.

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