Blood: Donors
The question
To ask the Secretary of State for Health and Social Care, what steps his Department is taking to encourage more people to become blood donors in Lincolnshire.
Answered by Ashley Dalton
NHS Blood and Transplant (NHSBT) is responsible for blood donation in England.
Throughout the year, NHSBT runs campaigns to attract new donors, such as the ‘gift of blood’ campaign in the run up to Christmas. This involved paid media activity across several platforms including, social media, radio and TV. NHSBT also worked with the BBC’s Casualty to support development of its Christmas special focussing on the need for blood. To reach new audiences and find new ways to inspire donors to donate, NHSBT partners with organisations such as Disney, the Civil Service, NHS Trusts and Integrated Care Boards.
This activity takes place across England, including in the county of Lincolnshire.
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