Department of Health and Social Care: Public Relations
The question
To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 10 February 2025 to Question 27757 on Department of Health and Social Care: Public Relations, what the purpose of the contract with Mullen Lowe was; which programmes were funded; whether there were key performance indicators; and if he will place a redacted copy of the contract in the House of Commons Library.
Answered by Karin Smyth
Mullen Lowe holds a contract with the Department for a range of marketing services to support the delivery of campaigns. This includes advertising, creative and production, digital partnerships, and public relations services, among others. In the current financial year, this has included delivery of smoking cessation, adult social care recruitment, vaccinations, and early years campaigns.
Service level agreements and performance monitoring arrangements are detailed in the contract in pages 82 to 87. Regular performance review meetings are held with Mullen Lowe. A redacted version of the contract is stored on the publicly available contract finder and is available at the following link:
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