Food: Advertising
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment he has made of the implications for his Department’s policies of the press notice from the Advertising Standards Authority entitled Media restrictions on advertisements for “less healthy” food and drink products: consultation update, published on 13 January 2025.
Answered by Chris Bryant
I have met the ASA and Ofcom twice to discuss the statement and the ASA’s subsequent consultation and officials are closely engaged with stakeholders. Implementing advertising restrictions for less healthy food or drink on television and online is a manifesto commitment for this government. To support this, it is important that the ASA’s guidance provides clarity to industry, including advertisers and broadcasters. The ASA published a consultation on an updated version of its guidance on 18 February and I encourage those with an interest to engage with it. We are keen to ensure a proportionate outcome, limiting advertising for identifiable less healthy food products, incentivising advertisers and food producers to move towards healthier options, and maintaining strong advertising and broadcasting sectors.
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