Department for Education: Social Media
The question
To ask the Secretary of State for Education, how many social media accounts her Department operates; and how much her Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Janet Daby
The department uses social media to connect directly and speak with the public on the issues and areas of interest they care most deeply about.
It operates 25 live social media accounts incorporating campaigns and supporting agencies.
The department spends no money on social media platform subscriptions.
The department undertook communications activity across its remit in line with the government’s published communications plans for each year. All spend complies with Cabinet Office spending controls to ensure that, where taxpayer money is being spent on government communications, it is cost-effective, coordinated and reflects functional standards and professional best practices. Activity included delivering joined up, national campaigns to increase supply and demand for technical qualifications, including apprenticeships and T Levels, and skills offers; inspiring more people to teach in schools and colleges; encouraging take up of government-funded childcare; and inspiring more people to become childcare professionals. As part of these campaigns, the department spent the following on paid-for advertising on each social media platform in each complete financial year:
Platform | 2021/22 | 2022/23 | 2023/24 |
Meta | £ 1,513,264.00 | £ 2,170,187.00 | £ 3,202,273.00 |
£ 223,926.00 | £ 476,815.00 | £ 486,835.00 | |
£ 95,280.00 | £ 99,799.00 | £ 175,733.00 | |
Snapchat | £ 598,276.00 | £ 821,765.00 | £ 1,449,496.00 |
£ 276,397.00 | £ 391,616.00 | - | |
- | £ 47,644.00 | £ 28,145.00 |
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