Ministry of Defence: Social Media
The question
To ask the Secretary of State for Defence, how many social media accounts his Department operates; and how much his Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Al Carns
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact. Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests. A full departmental response is not held centrally and could only be provided at disproportionate cost. Social media accounts are managed locally across the various departments within the Ministrt of Defence (MOD). Any costs associated with social media platforms including advertisements are also managed within individual teams’ departmental budgets. A list of the main MOD social media accounts are published on Gov.UK via the following link https://www.gov.uk/government/organisations/ministry-of-defence/about/social-media-use.
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