Department for Environment, Food and Rural Affairs: Social Media
The question
To ask the Secretary of State for Environment, Food and Rural Affairs, how many social media accounts his Department operates; and how much his Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Daniel Zeichner
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact. Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests. Defra currently operates 18 accounts across its policy areas and functions. To our knowledge, Defra does not have regular social media subscriptions. Departmental marketing spend for the last 3 years on social advertisements is detailed below:
DEFRA Social Investment by year (H1/H2) | |||||
2021 | META | Next Door | Total | ||
H1 Jan-Jun | £24,047 | £127,757 | £1,088 |
| £152,892 |
H2 Jul-Dec |
| £66,756 |
|
| £66,756 |
2022 | META | Next Door | Total | ||
H1 Jan-Jun | £7,045 | £176,713 |
|
| £183,758 |
H2 Jul-Dec |
| £44,114 |
|
| £44,114 |
2023 | META | Next Door | Total | ||
H1 Jan-Jun |
| £94,121 |
|
| £94,121 |
H2 Jul-Dec | £3,570 | £125,930 |
|
| £129,500 |
2024 | META | Next Door | Total | ||
H1 Jan-Jun |
| £174,872 |
| £11,785 | £186,657 |
H2 Jul-Dec |
| £60,320 |
|
| £60,320 |
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