Department for Business and Trade: Social Media
The question
To ask the Secretary of State for Business and Trade, how many social media accounts their Department operates; and how much their Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Justin Madders
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact. Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests.
DBT's spend for the last three calendar years on social media subscriptions was as follows (table):
| 2022 | 2023 | 2024 |
X/Twitter Premium annual subscription | £0 | £0 | £99 |
DBT's spend for the last three calendar years on social media advertising by platform was as follows (table):
| 2022 | 2023 | 2024 |
LINKEDIN IRELAND LIMITED | £2,655,074 | £2,066,426 | £1,979,092 |
META PLATFORMS IRELAND LIMITED | £432,192 | £318,433 | £247,498 |
TWITTER UK LTD | £165,370 | £32,554 |
|
NEXTDOOR EUROPE UK LIMITED |
| £12,500 | £9,727 |
SNAP GROUP LIMITED |
| £8,500 | £11,364 |
TOTAL | £3,252,636 | £2,438,413 | £2,247,681 |
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