Northern Ireland Office: Social Media
The question
To ask the Secretary of State for Northern Ireland, how many social media accounts his Department operates; and how much his Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.
Answered by Hilary Benn
The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact.
Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests.
The Northern Ireland Office operates four social media accounts. In the last three years, no budget has been spent on subscriptions to social media sites. In 2023, the department spent £9,866.43 on display advertisements across social media platforms. This was part of a broader marketing campaign to mark the 25th anniversary of the Good Friday Agreement.
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