Internet: Advertising
The question
To ask the Secretary of State for Science, Innovation and Technology, what steps his Department is taking to (a) develop and (b) implement codes of practice for fraudulent advertising under the Online Safety Act 2023.
Answered by Feryal Clark
The duties related to fraudulent advertising apply to Category 1 and 2A services. Category 1 services will need to tackle paid-for fraudulent advertising on their platforms, and Category 2A search services will need to address paid-for fraudulent advertising in search results.
Ofcom is responsible for developing codes of practice. It expects to consult on the codes for these duties by early 2026. The codes will recommend how companies can comply with these duties. These duties will not come into force until the register of categorised services has been published by Ofcom and the final code has been approved by Parliament.
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