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Department of Health and Social Care: Communication

Asked by John CooperConservativeDepartment of Health and Social CareTabled Answered 19 March 2025UIN 36334

The question

To ask the Secretary of State for Health and Social Care, how much (a) his Department and (b) each of its arm’s length bodies has spent on external communications through (i) Crown Commercial Service agreement RM6125 and (ii) other agreements since 5 July 2024; and which firms have received funding.

Answered by Karin Smyth

The following table shows the Department's spend through CCS agreements RM6125 (lots 1 and 2) and RM6123 since 5 July 2024:

Agreement

Contractor

Spend

RM6125 (Lot 1: end to end campaign solutions)

Mullen Lowe

£3,929,499.92

RM6123 (Media services)

Manning Gottlieb OMD

£15,232,110.00

RM6125 (Lot 2: Media strategy and planning)

Wavemaker

£212,763.00

Source: Department of Health and Social Care

Information on spend by arm’s length bodies is not held centrally. The spend outlined above includes advertising, creative development and production, and media planning. Investment is set as part of the campaign planning process based on the audiences and objectives. This spend includes campaigns such as adult social care recruitment, childhood immunisations, smoking and mental health.

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