Low Alcohol Drinks: Labelling and Marketing
The question
To ask the Secretary of State for Environment, Food and Rural Affairs, pursuant to the Answer of 17 March 2025 to Question 37074 on Low Alcohol Drinks, if he will have discussions with the Secretary of State for Health and Social Care on the potential merits of amending the marketing and labelling rules for the alcohol-free drinks to increase it from 0.05% to 0.5% ABV.
Answered by Daniel Zeichner
The Government is committed to prioritising preventative public health measures to support people to live longer, healthier lives.
While the Government has not made a specific assessment of changing the alcohol-free threshold, both Defra and DHSC will continue to work together to understand the opportunities presented by alcohol-free and low-alcohol drinks. This will support the government’s Growth and Health missions by both encouraging growth in the alcohol-free and low-alcohol drinks sector and also as a potential way to address alcohol related harms.
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