Products: Recycling
The question
To ask the Secretary of State for Business and Trade, what progress the Competition and Markets Authority (CMA) has made on their investigation into misleading environmental claims made in relation to fast moving consumer goods announced in January 2023; and when he expects the CMA to report publicly on any findings.
Answered by Justin Madders
Following its compliance review into environmental claims, in December 2023 the Competition and Markets Authority (“CMA”) opened an investigation into certain claims made by Unilever in relation to some of its fast-moving consumer goods, which include everyday items such as toiletries and cleaning products.
In November 2024 the CMA announced its decision to close the investigation. In making this decision, the CMA took into account a range of factors, including changes Unilever had made to claims on some of its products and the wider impact of the CMA’s programme of work tackling misleading green claims.
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