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Gambling: Advertising

Asked by Martin WrigleyLiberal DemocratDepartment for Culture, Media and SportTabled Answered 3 April 2025UIN 41951

The question

To ask the Secretary of State for Culture, Media and Sport, if he will take steps to (a) strengthen and (b) enforce regulations on gambling advertising.

Answered by Stephanie Peacock

There are a range of robust rules in place through the Advertising Codes enforced by the Advertising Standards Authority (ASA) to ensure that gambling advertising and marketing, wherever it appears, is socially responsible and does not exacerbate harm. The ASA continually reviews the best available evidence to ensure rules are effective and updates protections as required.

As the statutory regulator for gambling in Great Britain, the Gambling Commission is further strengthening protections to improve customer control over the marketing they receive and the tightening rules on the design of incentives such as free bets. However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.

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