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Misrepresentation: Environment Protection

Asked by Dr Ellie ChownsGreen PartyDepartment for Business and TradeTabled Answered 4 April 2025UIN 42053

The question

To ask the Secretary of State for Business and Trade, what progress the Competition and Markets Authority has made on its investigation into misleading environmental claims, announced on 26 January 2023.

Answered by Justin Madders

Following the closure of the Competition and Markets Authority (“CMA”) investigation into certain claims made by Unilever in relation to some of its fast-moving consumer goods, which include everyday items such as toiletries and cleaning products, the CMA does not currently have any open investigations into misleading environmental claims.

The CMA remains interested in the issue and may take further enforcement action where this is warranted and appropriate, based on intelligence and its published prioritisation criteria.

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