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Government Departments: Advertising

Asked by Mike WoodConservativeCabinet OfficeTabled Answered 7 April 2025UIN 43081

The question

To ask the Minister for the Cabinet Office, pursuant to the Answer of 30 January 2025 to Question 25850 on Government Departments: Advertising, if he will list (a) each of the seven instances of campaign-specific flexibility and (b) the date on which each was approved.

Answered by Georgia Gould

There are no plans to publish the list of instances of campaign-specific flexibility.

All requests for campaign-specific flexibility are considered on a campaign by campaign basis. Platforms and publishers are assessed on their unique offer to reach our audiences and the context of the campaign, weighing against the risks, to offer a way for us to increase campaign efficiencies

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