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Premier League: Advertising

Asked by Alex BallingerLabourDepartment for Culture, Media and SportTabled Answered 11 April 2025UIN 44171

The question

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the adequacy of the enforcement by the Gambling Commission of legislation on preventing unlicensed online gambling operators from being advertised by Premier League football clubs.

Answered by Stephanie Peacock

The Gambling Commission has been clear that sports organisations must diligently and continuously ensure that they are not advertising illegal gambling. Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under Section 330 of the Gambling Act 2005. The Commission has warned relevant club officials that they may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain. Sports organisations engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain.

In such instances, the Commission will seek assurance from clubs that they have carried out due diligence on their gambling partners and that consumers in Great Britain cannot transact with the unlicensed websites. The Commission will also take steps to independently verify effective blocking measures are in place.

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