Army: Recruitment
The question
To ask the Secretary of State for Defence, which company is contracted to deliver recruitment advertising for the Army.
Answered by Luke Pollard
Capita is currently contracted to deliver recruitment advertising on behalf of the British Army, until the new tri-service Armed Forces Recruiting Service (AFRS) launches in 2027.
The approved budget for the Army’s recruitment advertising in 2025-26 is c.£18,000,000.
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