Army: Advertising
The question
To ask the Secretary of State for Defence, what the total size is of the British Army advertising budget in the 2025-26 financial year.
Answered by Luke Pollard
Capita is currently contracted to deliver recruitment advertising on behalf of the British Army, until the new tri-service Armed Forces Recruiting Service (AFRS) launches in 2027.
The approved budget for the Army’s recruitment advertising in 2025-26 is c.£18,000,000.
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