Social Media: Standards
The question
To ask the Secretary of State for Science, Innovation and Technology, whether his Department plans to promote the use of provenance metadata on content shared online to help reduce disinformation.
Answered by Feryal Clark
Government recognises the potential for online mis- and disinformation to undermine public trust in the information environment. Mis- and disinformation should be tackled through a multi-faceted, whole of society approach. Solutions that enable users and institutions to critically evaluate information online, including discerning whether a piece of content is AI-generated, are a key part of this approach.
We recognise the interest in the use of provenance and metadata to identify AI-generated and modified content. The Department for Science, Innovation and Technology is working with other government departments and agencies to explore these technologies, alongside other technical measures.
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