Soft Power: Exports
The question
To ask the Secretary of State for Foreign, Commonwealth and Development Affairs, what assessment he has made of the potential impact of UK soft power on exports by UK companies.
Answered by Mr Hamish Falconer
Our soft power is an important driver for growth; the sectors that contribute to our soft power are the economic backbone of the country and deliver tangible benefits for the people of the UK. Greater coordination of the UK's soft power through the Soft Power Council will contribute to growth for the UK through providing opportunities for investment and trade. Research from the British Council shows that strong soft power results in strong growth outcomes for UK businesses. Exports are supported through strong positive perceptions of the UK globally, including trust, favourability and attractiveness.
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