Carbon Emissions: Advertising
The question
To ask the Secretary of State for Energy Security and Net Zero, whether his Department has made an assessment of the potential impact of banning the advertising of (a) sports utility vehicles, (b) flights and (c) other high carbon products on levels of carbon emissions.
Answered by Kerry McCarthy
The Government is committed to reducing emissions from road transport, aviation and high carbon products in support of our national missions to kickstart economic growth and make Britain a clean energy superpower. This includes overhauling public transport services to make sustainable choices more convenient for more transport users, turbocharging the rollout of electric vehicles and charging infrastructure, and making the UK a world-leader in the production and use of sustainable aviation fuels. The government will set out further detail on its plans for reducing emissions from all sectors later this year.
The Advertising Standards Authority (ASA) is responsible for regulating advertising in the UK across traditional forms of media (print, radio, TV) and online. The Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP), sister organisations to the ASA, are responsible for codifying the standards for advertising to the marketing industry as part of their UK Broadcast Advertising Code (‘BCAP Code’) and UK Non-Broadcast Advertising Code (‘CAP Code’), which include standards regarding environmental claims. The government is not involved in these codes, nor in the investigations and enforcement delivered by the ASA.
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