Living Wage and Minimum Wage: Publicity
The question
To ask the Secretary of State for Business and Trade, with reference to the public awareness campaign entitled millions got a pay rise, (a) how many beer mats were (i) printed and (ii) distributed and (b) whether communications consultancies advised on the campaign.
Answered by Justin Madders
My department is running an awareness campaign following the increase to the National Minimum Wage and National Living Wage rates on 1 April 2025, using several advertising channels to ensure workers are aware of the increase and know how to check their pay and avoid underpayment.
This includes beer mat advertising, for which we have printed 500,000 beer mats, distributed to pubs, including in areas with higher reported underpayment complaints. My department’s media planning agency Wavemaker advised on the campaign.
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