Living Wage and Minimum Wage: Publicity
The question
To ask the Secretary of State for Business and Trade, pursuant to the Answer of 14 May 2025 to Question 50224 on Pay: Publicity, how his Department distributed the 500,000 beer mats to pubs.
Answered by Justin Madders
For the National Minimum Wage and National Living Wage awareness campaign, 500,000 beer mats were distributed to 1,000 pubs across the country. Distribution targeted areas with high concentrations of minimum and living wage workers, identified through HMRC underpayment complaint data and ONS data on pay. Our distribution partners delivered directly to selected venues in these priority locations to maximise campaign effectiveness and reaching those directly eligible for the increase in the wage and those who could share this important information with friends and family members.
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