Non-surgical Cosmetic Procedures: Advertising
The question
To ask the Secretary of State for Health and Social Care, if he will make an assessment of the potential implications for his policies of the Advertising Standards Authority ruling on EME Aesthetics and Beauty Academy Ltd, published on 16 April 2025.
Answered by Karin Smyth
Cosmetic treatment providers have a responsibility to ensure that their advertising does not trivialise medical risks, provide misleading information or pressure customers to book without proper consultation. The Government supports the Advertising Standard Authority’s ruling to ensure that consumers are supported to make safe and informed choices about any cosmetic procedure they wish to undergo.
We are exploring options for further regulation in this area and will set out the details of our approach in our response to the consultation on the licensing of non-surgical cosmetic procedures in England, which we will publish at the earliest opportunity.
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