Roads: Safety
The question
To ask the Secretary of State for Transport, if she will take steps to expand public campaigns to improve driving safety awareness.
Answered by Lilian Greenwood
THINK! is the Government’s flagship road safety campaign. The campaign prioritises budget where it can have most impact, targeting priority issues such as drink driving and speeding and focusing on young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over.
We continue to adapt and evolve our campaign strategy and will consider any requirements aligned to the future Road Safety Strategy. Campaign scope and priorities will also be set in line with wider departmental budget decisions.
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