Tourism: Advertising
The question
To ask the Secretary of State for Transport, if she will direct Great British Railways to promote local tourism (a) on trains and (b) at stations.
Answered by Simon Lightwood
The Government recognises the importance of tourism to the national economy. Domestic tourism was one of the drivers of the expansion of the railway, bringing people to new destinations outside of their regions for the first time. The railway currently promotes tourism destinations extensively through its marketing, and we are confident that will continue under Great British Railways (GBR).
Ahead of the establishment of GBR, Railway 200 is celebrating the UK’s rich rail heritage through a year-long programme of events. With many events across the country, the campaign is encouraging people to explore the country by train, supporting local tourism, boosting regional economies, and highlighting the enduring role of rail in connecting communities across Britain.
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