Food: Advertising
The question
To ask the Secretary of State for Health and Social Care, with reference to the Written Statement of 22 May 2025 on Childhood Obesity, HCWS652, what steps he is taking to ensure that the final non-statutory guidance issued by the Advertising Standards Authority protects children from unhealthy food and drink advertising.
Answered by Ashley Dalton
The Government has committed to implementing advertising restrictions for less healthy food and drink on television and online as part of its ambition to raise the healthiest generation of children ever. These restrictions are expected to remove up to 7.2 billion calories from United Kingdom children’s diets per year and deliver £2 billion in health benefits.
Ofcom was appointed as the statutory regulator for the advertising restrictions and this was set out in primary legislation via the Health and Care Act 2022. Following consultation, Ofcom appointed the Advertising Standards Authority (ASA) as the frontline regulator.
The ASA is developing non-statutory implementation guidance to set out how it will enforce the restrictions in practice. The ASA is required by law to consult my Rt Hon. Friend, the Secretary of State for Health and Social Care on its implementation guidance ahead of publication.
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