Ministry of Housing, Communities and Local Government: MG OMD
The question
To ask the Secretary of State for Housing, Communities and Local Government, with reference to her Department's publication entitled MHCLG: spending over £25,000, March 2025, published on 28 April 2025, what the specific goods or services commissioned from MANNING GOTTLIEB OMD were entitled (a) Social housing- Traditional broadcast ra and (b) StreetLink Rough sleeping campaign.
Answered by Alex Norris
The Department engages Manning Gottlieb OMD as the government's mandated media buying agency in line with Crown Commercial Service agreements.
The 'Social housing- Traditional broadcast ra' expenditure covered commercial radio advertisements on stations including Capital FM and Kiss. These advertisements were part of our Make Things Right campaign, which encourages social housing tenants experiencing issues with their accommodation to engage effectively with the complaints process. Radio advertising effectively reaches tenants at scale and directs them to our campaign website for comprehensive support on gov.uk here.
The 'StreetLink Rough sleeping campaign' expenditure funded print advertisements in the Metro newspaper alongside digital advertising across multiple social media platforms including Meta, Reddit, WeAre8 and LinkedIn. This campaign promoted the StreetLink service and educated the public about essential information needed when reporting people sleeping rough, to improve the quality of referrals through the service.
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