Ministry of Housing, Communities and Local Government: 23red
The question
To ask the Secretary of State for Housing, Communities and Local Government, with reference to her Department's publication entitled MHCLG: spending over £25,000, March 2025, published on 28 April 2025, what the goods or services commissioned from 23 Red Limited entitled (a) consultancy and (b) campaign creative production were.
Answered by Alex Norris
The Department commissioned 23 Red Limited through approved government procurement frameworks to help deliver two key campaigns addressing housing needs in our communities.
The 'consultancy' expenditure covered essential strategic and creative elements of our Make Things Right campaign. This campaign supports social housing tenants to effectively engage with the complaints process when experiencing issues with their accommodation, helping to drive improvements in housing standards.
The 'campaign creative production' expenditure funded essential strategic and creative elements of our StreetLink campaign. This initiative raises awareness of the StreetLink service and improves public understanding of how to provide effective referrals for people sleeping rough, ultimately helping to connect vulnerable individuals with appropriate support services.
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