Ministry of Defence: Marketing
The question
To ask the Secretary of State for Defence, how much his Department has spent on (a) social media promotions, (b) influencer marketing and (c) online advertising in the last 12 months.
Answered by Al Carns
A full Departmental response could only be provided at disproportionate cost. The majority of Departmental advertising expenditure is undertaken by the three branches of the Armed Forces to aid recruitment. Generic advertising expenditure outside of this remit is not held centrally. The most recent available information on tri Service recruitment advertising can be found here: Written questions and answers - Written questions, answers and statements - UK Parliament and here Written questions and answers - Written questions, answers and statements - UK Parliament
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