GREAT: Cost Effectiveness
The question
To ask the Minister for the Cabinet Office, if he will make it his policy to request that the National Audit Office perform a value for money analysis of the GREAT campaign.
Answered by Ellie Reeves
GREAT has a robust evaluation framework which has been independently assessed by the National Audit Office, Ipsos and Deloitte and was recently commended by the joint Cabinet Office / HM Treasury Evaluation Task Force.
The independent GREAT Strategic Review conducted in November-December 2024 recognised the effectiveness of the GREAT Campaign in supporting the government's strategic aims and its role in delivering the economic growth mission.
In 2023/2024, GREAT contributed returns to the UK economy of over £900 million foreign direct investment, £631 million additional expenditure from international students, £210 million additional expenditure from international tourism and over £90 million export wins for UK companies.
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